Category: Events

The Tentacle Zone brought together 4 exciting international game publishers to discuss accessing markets that otherwise developers may not have considered. Each of these publishers has an interesting business model for the game developers they are looking to sign up. From the event, we learned a little bit about each of them before diving into questions from the event participants.

At the Tentacle Zone, we want to help game developers by giving them access to insights from industry leader advertising agency Waste Creative, and their successful game marketing campaigns and projects. By attending this session, participants got a better understanding of the tools and processes they can use to structure a marketing campaign as well as what opportunities there were out there for independent game developers.

For this event, we have brought together a panel of seasoned game professionals to discuss different aspects of putting your game on Steam that participants might not have considered before. The attendees got a better understanding of the breadth of opportunities available to make their game stand out on Steam as well as the work that’s needed to improve their Steam tactics and strategy.

This event has been full of insights into games marketing. Throughout it, our participants and speaker explored 4 key areas in marketing:

Budget
Marketing plan review
Marketing tools
Strategic & tactical marketing patterns

This was a discussion full of insights into games monetisation. The speakers and participants discussed best current practices in 2020, and addressed the PC games and Steam landscapes. They also touched on the topics of player behaviour and expectations and how to manage those as a game developer, on mobile and more.