Advanced Steam Tactics for Your Game

Learn from 3 studios on the best practices they follow to improve their Steam presence, analytics and engagement.

About this Event

Event information

At the Tentacle Zone, we are proud to bring together a panel of seasoned game professionals to discuss different aspects of putting your game on Steam that you might not have considered before. By attending this session, you should get a better understanding of the breadth of opportunities available to make your game stand out on Steam as well as the work that’s needed to improve your Steam tactics and strategy.

Anyone is welcome to join, whether you’re just working on your first game, or already are an established game developer!

The speakers

Laura Bularca – Laura is the founder of Pronoia AB. She has been active in the games industry since 2000 and wore many hats, including creative director, designer, producer and CEO. Her strongest skills are in production, strategic business and publishing. She tweets a lot of indiedev tips.

James Parker – James Parker has been kicking around the games industry for over 20 years variously as a games designer, script writer, and occasional bad coder. In 2014 he founded Ground Shatter, a boutique studio focussing on high-intensity action-influenced titles for PC and console, including SkyScrappers and RICO. Ground Shatter is currently developing the turn-based, tactical, deck-building action movie-em-up Fights in TIght Spaces. James is also a director at The Bristol Games Hub, a non-profit co-working space and wider network centered on supporting and boosting the profile of the city’s game development community.

Rob Kinder – Rob has 14 years of experience in building, launching and running games on PC, console and mobile. He specialises in the more commercial aspects of game production, currently being the Publishing Director at Payload Studios, doing all things commercial. Rob also runs the Tentacle Zone showcase at shows like EGX and Insomnia.

Event starts at 17:00


  • Introductions
  • Best Practices for Your Game on Steam in 2020 – Rob Kinder
  • Google Analytics and Steam – Laura Bularca
  • How Steam Promotions Can Help Your Game – James Parker
  • Prepared questions
  • Q&A with the public


Tickets are free and attendance is open to all members of the games industry. We encourage you to share the event details with other members of the industry who may be interested in attending. Online attendance information will be shared with the registered participants only.

About the Tentacle Zone

The Tentacle Zone, created by Payload Studios, is a game focused co-working space and incubator in London.

We are creating a world-class community of games founders and provide them with the best commercial opportunities, networking and knowledge to help scale their business.

The bond between residents is what makes our community unique – swapping connections, technical skills across domains and sharing business acumen through our weekly program of events has been central to the success of the space in the last year.