Getting Ahead in Game Marketing

A fireside chat and presentation with Visar Statovci and Dan Sheridan of Waste Creative, looking into current and future tactics & strategy

About this Event

Event information

At the Tentacle Zone, we want to help game developers by giving them access to insights from industry leader advertising agency Waste Creative, and their successful game marketing campaigns and projects. By attending this session, you should get a better understanding of the tools and processes you can use to structure a marketing campaign as well as what opportunities are out there for independent game developers.

Anyone is welcome to join, whether you’re just working on your first game, or already are an established game developer!

The speakers

Visar Statovci – Fourteen years ago, Visar co-founded Waste, a digital creative agency based in London and LA. While his background was originally design and creative, he moved into management soon after starting Waste and oversaw its growth from 3 people to 70+. Visar has worked closely throughout the years with clients such as Supercell, SEGA, Nintendo and Warner Brothers amongst many others.

Dan Sheridan – Dan Sheridan has 20 years of experience working in the interactive entertainment industry and spent the last 14 years dedicated to marketing within the global video games industry. Dan has held positions at EA, SEGA, Maker Studios and nDreams.

Kirit Rayatt – Alongside her BA in Photography at University of the Arts London, Kirit strived to gain experience across the entire creative industry. A few months on from graduating, she is now a Junior Strategist at Waste Creative and works closely with a few of our clients, including RyseUp Studios.

Milen Ivanov – After working as an environment artist for Eden Games and Arkane Studios in Lyon, Milen founded RyseUp Studios in 2014. As Founder of RyseUp, Milen has acquired extensive experience developing the business over the past 6 years, manoeuvring the studio through the notoriously competitive gaming industry. Milen also continues to fuel his passion as an artist at RyseUp with the development of the game Roboquest which was recently released in Early Access.

Event starts at 17:00 via Zoom


  • Understanding the current game marketing landscape
  • Learning more about Waste Creative’s UpStart programme
  • An insight into the creative process that Waste Creative uses for games
  • How game developers and creative agencies can best collaborate
  • How to identify and reach out to influencers
  • Working with influencers while in Early Access


Tickets are free and attendance is open to all members of the games industry. We encourage you to share the event details with other members of the industry who may be interested in attending. Online attendance information will be shared with the registered participants only.

About the Tentacle Zone

The Tentacle Zone, created by Payload Studios, is a game focused co-working space and incubator in London.

We are creating a world-class community of games founders and provide them with the best commercial opportunities, networking and knowledge to help scale their business.

The bond between residents is what makes our community unique – swapping connections, technical skills across domains and sharing business acumen through our weekly program of events has been central to the success of the space in the last year.