International Publishers and New Business Models

Meet 4 exciting international game publishers and learn what new business models excite them? Discover new ways to reach game markets.

About this Event

Event information

The Tentacle Zone have brought together 4 exciting international game publishers to discuss accessing markets that otherwise developers may not have considered. Each of these publishers has an interesting business model for the game developers they are looking to sign up, and we will learn a little bit about each of them before diving into questions from the event participants.

Anyone is welcome to join, whether you’re just working on your first game, or already are an established game developer!

The speakers

Mafalda Duarte – Mafalda Duarte is a producer at Nerd Monkeys, a Lisbon based developer studio, that promotes a creative environment. She’s a proud ambassador for Women in Games and an activist for the Portuguese game dev’s ecosystem, from her work at the volunteer group A Ludoteca, to fostering digital communities. Recently she was one of the organizers for Invest in Indie games, in an effort to bring more opportunities to indie devs around the world – a turning point for the publishing endeavors of Nerd Monkeys.

Marc Melton – Marc joined Marvelous Europe as General Manager in 2019 and the team have refocused the business to be a publisher that is agile, capable and relevant in a rapidly evolving global gaming ecosystem. Marvelous Europe Limited is the European arm of the Marvelous group, a listed company on the Tokyo stock exchange. Marvelous is an entertainment company at heart but continues to be most notably a video game developer and publisher. Marvelous’ most popular franchises include Story of Seasons, Rune Factory and Daemon X Machina, in addition to third-party acquisitions such as Granblue Fantasy Versus and the much anticipated Indie title Sakuna: Of Rice and Ruin which launches in November 2020

Chris Wulf – Christopher Wulf is the publishing director for Romanian publisher TAG, the developer behind the friendship-ruining party game ‘Move or Die’ and publisher of monster-dating game ‘Monster Prom’ & strategy deck building title ‘Floppy Knights’.

His main focus at TAG is overseeing their publishing activities and handling business development as part of the expansion of the publishing and development branch of the company.

Gwen Foster – Gwen worked as a Senior Producer for independent game companies in Southeast Asia while organizing for IGDA Philippines – Manila Chapter, and eventually becoming a catalyst for Rising SEA – a Regional Game Jam, and – a Global South Initiative. She specializes in business development, publishing, and production. Gwen works with SUPERHOT, Yogscast Games, Schell Games, and Well Told Entertainment.

Event starts at 17:00


  • Introductions (Chris Filip)
  • Who Those Awesome Guys are, high growth IP business model (Chris Wulf)
  • Who Nerd Monkeys are, Switch bundles business model (Mafalda Duarte)
  • Who SUPERHOT Presents are, overview of South-East Asian industry & market (Gwen Foster)
  • Who Marvelous are, business model and overview of Japan & West-European industry & market (Marc Melton)
  • Prepared questions
  • Q&A with the public


Tickets are free and attendance is open to all members of the games industry. We encourage you to share the event details with other members of the industry who may be interested in attending. Online attendance information will be shared with the registered participants only.

About the Tentacle Zone

The Tentacle Zone, created by Payload Studios, is a game focused co-working space and incubator in London.

We are creating a world-class community of games founders and provide them with the best commercial opportunities, networking and knowledge to help scale their business.

The bond between residents is what makes our community unique – swapping connections, technical skills across domains and sharing business acumen through our weekly program of events has been central to the success of the space in the last year.